Our brand refresh established Galleria Shopping Centre in Lappeenranta as a bastion of style and vibrant urban culture in the city centre. Galleria’s visual theme evokes images of Lake Saimaa and linden leaves. Southern Karelia and global trends are both very much present in their stylish and upbeat brand images and videos, premises and digital marketing applications. The people of Lappeenranta were also included throughout the design process.