Explore Utsjoki

Stunning Utsjoki is Finland’s northernmost travel region and a stronghold of Sámi culture. We refreshed their travel brand in 2019.

We paid special attention to cultural sensitivity and responsible representation and included the local residents, companies and travellers in the process. The work involved the following measures: crafting of core message, updating the visual theme, updating the website theme and SEO, workshops on social media and website management, photography and video productions and planning of both launch and marketing campaigns.

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